Spread the Word
May 27, 2010 is National Wear It Pink Day, a celebration of our commitment in the battle to end women’s cancers! Embrace your inner pink-ness and declare it a day for our mothers, daughters, sisters and friends everywhere! Wear PINK and show your support!
Wear It Pink Day is the perfect opportunity to bring The Weekend to work! Follow our step-by-step planning tips to host a Pink Party at your office or business. Boost your fundraising to new levels, recruit new teammates, and spread awareness of our unforgettable journey for all women!
REMEMBER: On Wear It Pink Day, new Walkers can register for a reduced fee of ONLY $50 (with special promo code: PINKDAY).
And, of course, for each new Walker that you refer to The Weekend, you’ll receive a $100 credit towards your fundraising goal! Build your team and fundraise at the same time—it’s a win-win situation for everyone!
Preparing for Wear It Pink Day!
First Things First
Before you do anything, sit down and make a plan! Remember the goal of your Pink Day Party is to reach new heights in fundraising, recruit new Walkers, and raise awareness of The Weekend to End Women’s Cancer! Consider how to best-accomplish these objectives when making your plan of attack.
Get the Word Out
- Get Permission
Make sure your company is onboard! Talk with your HR Department and give them the rundown of your Pink Day agenda. Be sure to ask for any special permission you might need: Can you plug Wear It Pink Day in the company newsletter or intranet site? Can you send emails to co-workers? Can you post flyers around the office? Can you take over an area of the lunchroom to host your event? Don’t proceed until you have company approval.
- Location, Location, Location
Pick a space with high visibility and a lot of foot traffic to hold your event. The corner table of the cafeteria or a centrally located lobby would be perfect!
- Recruit a Team!
Enlist friends to help provide refreshments, post flyers, and manage your Pink Day table. A high level employee, like a Senior Staff Member or Manager, can help provide visibility for your event—especially if they’re decked head to toe in pink!
A party’s no fun without any people! Be sure to give your guests plenty of notice of your Pink Day plans and plug any special events, contest, or treats you plan to have on-hand! Check out your Pink Kit
section for these tools.
Attract a Crowd
- Start the Buzz EARLY
Send out a “Save the Date” email or evite a few weeks before your event.
- Promote from Within
Hang posters and flyers in high traffic areas around the office. Include mentions on message boards, the company newsletter or intranet site. Be sure to include all of the pertinent where, when, and why information.
- Final Notice
A day or 2 before your event send a final reminder email and pass out flyers that coworkers can bring home and post on their fridge or dresser.
What would be the most effective ways to ensure a good turnout for your event and encourage donations from co-workers? Here are some ideas to get you started:
If you bake it, they will come. Cake, cookies, pink lemonade or coffee - nothing draws a crowd like a spread of free food. Pink napkins and plates will provide the finishing touches.
- Raffle/Drawing/Best Dressed Prizes
Incentivize guests with a contest! Reach out to your workplace or local businesses to donate prizes or gift cards. Even things like a paid day off or lunch with the boss will be a huge hit! Next make your contest rules. Everyone who makes a donation is entered into a raffle? The person wearing the most pink wins a prize? It’s up to you!
On May 27, National Wear It Pink Day!
- Get Your Pink On!
It’s not called Wear It Pink Day for nothing! Slip on the salmon, flaunt the fuchsia, or mesmerize in magenta! Leave no shade behind. Accessorize, embellish, and bedazzle. Remember that you are trying to draw attention to the Wear It Pink Day cause! A pink t-shirt by itself might not turn heads, but a head-to-toe pink ensemble will definitely get the office talking! Bring a little bling to share with others. Pass out pins, t-shirts, or boas. Visit The Weekend General Store for all your Pink Day needs.
- Do Your Homework
Come prepared to talk about the amazing things The Weekend is making possible at and answer any questions people might have about the event. Learn more, visit your Dollars at Work page.
- Fundraise and Recruit!
Be sure to bring a stack of personalized Donation Forms (printed from your Participant Centre) and our special Wear It Pink Day Registration Forms available in your Pink Kit.
REMEMBER: On Wear It Pink Day, new Walkers can register for a reduced fee of ONLY $50 (with special promo code). And, of course, for each new Walker that you refer to The Weekend, you’ll receive a $100 credit towards your fundraising goal! Build your team and fundraise at the same time—it’s a win-win situation for everyone!
Download the printer-friendly list of the above Wear It Pink Day Planning Tips and use it as your checklist as you plan your amazing event.
If you need more help or have any questions, call our Weekend Coaches at .
Your Pink Kit
Find all the tools you'll need in this section to host an amazing party! Download and print them today!
Your Social Media Tools